Effortless fashion. Ethically hand-crafted. Soulfully Indian

About Us

A Beautiful Indian Summer aka ABIS, is the labor of love for Indian Textiles and Handicrafts. After having spent over two decades in the corporate world and having struggled to find the right outfit for everyday wear and Board meetings (Let’s admit! All of us have been there at some point!) I decided to bridge the gap in the market by marrying sustainable fabrics, size inclusive tailoring and craftsmanship to create effortless fashion. At ABIS, our commitment to sustainability is not some buzzword or a fancy slogan. We are striving in every way possible to create renewable, ethical, and eco-friendly practices. We work together with our clients, manufacturers and distributors to ensure a fair and sustainable practice for everyone. Adapting to the new sustainable model has been challenging as traceability in the fashion world is prohibitively expensive and effort intensive. But we believe that traceability enables circular fashion and this is indeed the right step to creating a sustainable future for generations to come.

ABOUT THE FOUNDER

Who are we

Shobana Kailash, the founder and CEO of ABIS, is a free-spirited Bangalorean, that grew up in the textile city of Coimbatore. She has spent the last 25 years living in India, US and Sri Lanka. Her love for Indian textiles began at an early age and has now translated to a passion to create a sustainable global brand out of India. She is a staunch believer of “Make in India” and ensures that every product of ABIS is 100% indigenous and contributes to the domestic economy.

Effortless fashion. Ethically hand-crafted. Soulfully Indian.

Her recent stint was with a SaaS B2B product company in Bangalore, where she led the company’s Human Resources function. Her career spanning over two plus decades and her stint as part of the Executive Leadership of several companies, has taught her the fundamentals of building a scalable and sustainable business. In Shobana’s own words “Perhaps it is time, to put the experience garnered over the years, into action!

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